Mercaris
Vice President of Products
Mercaris is a price reporting agency specializing in Organic and non-GMO agriculture, providing commodity prices, market insights, and analysis. At Mercaris, I led product, technology, and marketing teams, overseeing the product lifecycle from ideation to launch.
- Mercaris Acquisition - Played a key role in the acquisition of Mercaris by Argus Media by preparing our data and presenting our platform to key stakeholders.
- Customer and Data Integration - Led the team that pioneered the development and successful launch of cutting-edge products within the Organic and non-GMO commodities market.
- Sales Workflow Improvements - Led the creation of a new 'Request a Demo' workflow, resulting in a 50% increase in MQLs.
Screenshots
Customer and Data Integration
Product Launch
Led the team that pioneered the development and successful launch of cutting-edge products within the Organic and non-GMO commodities market. Including an industry-first weekly pricing estimate system for organic commodities, which is integrated into OTC derivative risk management tools via API for Stable Price.
Skills
Cross-Functional Leadership
Product Management
Product Design
Ruby on Rails
JavaScript
CSS
HTML
SQL
API
Implemented New Sales Workflows
Sales
Led the team that created a new "Request a Demo" workflow for collecting sales leads, integrated this workflow into our admin platform for customer creation resulting in a 50% increase of MQLs.
Skills
Cross-Functional Leadership
Product Management
Product Design
Product Marketing
Ruby on Rails
JavaScript
CSS
HTML
API
Google Analytics
Improved SEO and Search Results
Marketing
Achieved a #1 ranking across various keywords in organic corn and soybean commodities through the implementation dynamic pricing widgets on landing pages.
Skills
Cross-Functional Leadership
Product Management
Product Design
Product Marketing
Ruby on Rails
JavaScript
CSS
HTML
API
Google Analytics